CCR evangelizing through Ambassador program

When Catholic Community Radio changed its name to Catholic Community Media, the staff realized its need to evangelize throughout all media platforms, according to David Dawson, president of Catholic Community Media.

Dawson said a confusing world brought an increasing number of people to tune into the morning show, “Wake Up!” as well as other local programming offered by EWTN. He added the station saw a need to bring its message of evangelization to individual parishes, schools and other organizations through its Ambassador program.

Dawson remains determined to continue to reach and tell others about the radio station in the local area.

“I believe the best form of advertising any business could have is word of mouth,” Dawson said. “When someone approaches me and tells me of a wonderful book or program that had a profound effect on them, I’m inclined to search it out. That’s why I believe a grass roots program has the greatest impact. Passion is contagious.”

Gaby Smith, director of News and Social Media and host of “Wake Up!” said the program will help more people to learn more about their faith through a medium that is needed and thriving.

“The Ambassador Program gives each person the opportunity to talk about Catholic Community Media through their individual parish,” said Smith. “We give the ambassador free bumper stickers, schedules and prayer cards to pass out in their parish.”

Ambassadors also help promote events for Catholic Community Media such as their sold-out Catholic Man Night, Pledge Drive and Family Night events.

Ambassadors will also have the opportunity to promote their parish events for free on the radio. Those individuals will have access to book a radio interview on the morning show, “Wake Up!” along with having their event posted on CCM’s calendar.

If a person wants to become a Catholic Community Media Ambassador, one can visit catholiccommunityradio.org ambassador and fill out the brief form. A staff member will reach out to them shortly ready to mail the new ambassador free items. When the items run out, Catholic Community Media will send more items to the ambassador for free.

“The purpose is to continue to let people know that Catholic media and radio is here, locally,” said Smith.

To learn more about Catholic Community Media, please visit catholiccommunityradio.org.